Founder Masha Zanier wants to celebrate perfumers as artists. "There are more astronauts in the world than perfumers” - a mantra she quotes to explain the absurdity that we do not know the names of fragrance artists. Masha lets the perfumer create their own story through fragrance. No brief. No rules. No limits. The result is true creativity and credit for their masterpieces. The first collection is Vincent Schaller’s London story, celebrating what he thinks are the three most important times of day in the city.