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BIENAIMÉ
OBJECTS OF BEAUTY
Under Cecilia Mergui's exacting standards, Bienaimé combines a refined aesthetic with a limited impact on the planet by creating objects that are designed to be kept, transformed and pass on.
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THE HOUSE OF BIENAIMÉ
Robert Bienaimé, a renowned perfumer, founded his brand in 1935, marked by his talent that was nurtured under the guidance of Paul Parquet.
His innovative fragrances, like Quelques Fleurs by Houbigant, distinguished him as a leading nose in the industry.
After his passing in 1960, the brand lay dormant until Cécilia Mergui revived it in 2021. Inspired by Art Deco aesthetics, Mergui aimed to blend sustainability with timeless beauty, echoing the era when beauty products were refillable and artistic.
The revival of Bienaimé is a journey through time, reconnecting with an era of enduring beauty and see Mergui's vision infuse modernity into Bienaimé's legacy. With reusable and recyclable packaging that doubles as art making for a revival isn't just about products but about evoking emotions and creating poetic universe that celebrates eternal beauty.
MADE IN FRANCE
Committed to ethical cosmetics, Bienaimé favours ingredients of natural origin and the most sustainable materials.
From design to manufacture, they strive to never compromise on the quality of their products or values.
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