Fiole is part of the SG Brands Group, a privately held company based in the United Kingdom.
SG Brands was created to promote the world's very best fragrances produced by independent perfumeries. Since its establishment in 2019, SG Brands has built relationships with producers and retailers internationally.
SG Brands long-term strategic objective is to grow its core business and Fiole, its innovative direct-to-consumer virtual perfumery.
SG Brands is owned by its directors, Samuel Gearing and Joshua Carter, and a UK-based private equity fund. The board comprises Samuel Gearing, Joshua Carter and Jonathan McMahon.