Today there are over 45,000 fragrances on the market, with an average 3000 new launches every year.
The overwhelming numbers beg the question: How do I find the right ones for me?
At Fiole we spend countless hours testing, trialling and handpicking our product range to ensure that, whether you're like Fresh & Floral or Dark & Leathery, the products available to you are carefully curated from the best in the industry.
We only partner with houses who are specialists in their field. Sometimes, that means quite literally.
Pierre (pictured) is from Parfums M.Micallef, a French house who use fragrance materials that they grow in their own gardens.
Most of the houses we represent are small batch. Many are family run, small enterprises and all, without exception, abide by first rate artisanal standards.
When looking for a new fragrance the most important thing is you.
That's why Fiole is rooted in a method of consultation that we spent years designing, perfecting and testing with real life customers.
Having seen it work time and time again, we’ve come to believe that it’s the most effective way to choose a fragrance because the beauty of it is that whilst it’s really simple, it’s astonishingly accurate.
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"Samuel and Josh are changing the way we shop for fragrance" - GQ Magazine