THE WORLD'S 1ST VIRTUAL PERFUMERY
Today, the typical understanding of a ‘Perfumery’ is the entrance way to a high street department store where 40 staff members stand clutching bottles, waiting to pounce on you.
It can be an assault on your senses; enough to send a shiver down the spine of your wallet. But there is a whole, beautifully scented & care-free world beyond that...
In the country’s best specialist perfumeries you’ll be met with a modest, yet far-reaching collection of independent, often family-run and always exquisitely crafted fragrance houses. The scent in the air is natural & clean. You will meet just a few members of staff known as ‘fragrance specialists’ who you’ll discover know everything there is to know about the bottles on their shelves.
That’s the kind of perfumery where the Fiole story began and where we started our journey as fragrance specialists.
"IT'S ABOUT KNOWING HOW TO LOOK"
After years of training under some of the world’s top perfumers, we realised first-hand that whilst perfumery is incredibly complex, there’s only ever one goal - to find something that makes you smell and ultimately, feel good.
The problem is that ‘good’ is a hugely subjective term. A good scent to me, might be a revolting scent to you. So, we began to develop our own specialist method that harnesses all the knowledge we’ve accumulated over the years and is designed to make finding your perfect fragrance feel as simple as a walk in the park.
Having seen it work time and time again, we’ve come to believe that it’s the most effective way to choose a fragrance because the beauty of it is that whilst it’s really simple, it’s astonishingly accurate.
So for the first time ever, we have built a virtual perfumery...
You can have a look around and see what catches your eye, just like in a real perfumery, or you can be guided by our virtual specialist in ‘The Fiole Fragrance Finder’.
The Finder, designed to listen to your choices, does the hard-work for you, just like we would do in person. So you can relax and focus on what’s important - finding a fragrance that makes you feel amazing.
But the proof of the pudding is always in the eating and we would never encourage you to buy a fragrance without trying it first.
So Fiole doesn’t just point you to a product… We take what the Finder learns about you and create your own custom Fiole box, which contains 6 recommendations we’d confidently place our bets on, along with details on how to effectively try them yourself and find your perfect match.
We hope you love it,
Sam & Josh x