The Fundamental Problem with Perfume

The perfume industry has a very obvious, yet fundamental, all-encompassing problem.

Most companies gloss over it and pretend it's not a thing, yet everyone has to find a way to work around it and in truth, it's a bit of b!&#£...

As the technological era that we're now in, exceeds the limits of what of human beings thought possible, the average adult spends 40% of their waking time immersed in technology.

But one of the few things that is yet to be plugged into The Matrix is our sense of smell and everyday the perfume industry struggles with the simple issue that;

YOU CAN'T SMELL THROUGH A SCREEN.

Previous to creating Fiole, Samuel and I used to work with some of the wealthiest clients in the world. Years of experience can tell you with total surety that even a perfume bottle was the shiniest or the prettiest that they had ever seen - encrusted with diamonds or dipped in gold - if they didn't like the juice inside the bottle, then they did not buy it.

So in the digital realm where everything is visual, how do you find the right juice? Well, we set out to solve the problem.

Fiole is designed around a very carefully created technique that uses classical perfumery techniques mixed with psychoanalysis to figure out the types of perfume you want try, so that in the comfort of your own home you and your trusty nose can then figure out the perfumes you want to buy.

Give it a try here.