What Fragrance Suits Me?

A Guide to Finding YOUR Fragrance

Everyone's relationship with perfume is completely different. At birth your brain has very little built-in data about the scents that you like or dislike.

Your sense of smell is intrinsically linked to the process of creating and storing memories and your 'taste' is something that's built up over time, through subconscious links to your ever-expanding bank of memories.

Imagine that the first time you smell the scent of Lavender is on a morning when you are well-rested, well-fed and in high spirits. It's very likely that you'll develop a positive association with that moment in time and therefore, that smell.

The same works in reverse. If the first time you smell the scent of Saffron is when you're tired, hungry and in a bad mood, you're very likely to develop a negative association with that time and Saffron will therefore be chalked up as scent you simply don't like.

The older we get the more experiences we have, the more memories we gain and the more subconscious links we develop. But as this web becomes more and more complex, it gets to the point where most people can't tell you why they dislike something; only that they don't like it.

So, how does this insight help when trying to find the right fragrance to wear?

The logical answer would be smell as many fragrances as you can and let your subconscious point out the right one. 

But when faced with the reality that there are tens of thousands of perfume products on the market, that starts to sound just a little bit time consuming...

This is why our Fragrance Finder is designed to leverage the power of association.

It's designed to cut down the time it takes to analyse a wide array of fragrances to a select few, so you can sample just a handful (6, to be exact) and your nose can do the hard work for you.

Look out for Part 2 on how it works.

Try The Fragrance Finder