Laura Butler-Madden is an award winning interior designer and the founder of GROVE England. She launched the house in 2024 to bring the same artistry and attention to detail she gives her interiors to fragrance. Her inspiration is Grove Farm, her home in the Cotswolds, and the changing seasons in its garden. Anemone began as a candle and bath oil made for her own home before it became the brand’s signature perfume.
His collection of gender-neutral scents brings a thoughtful, honest and unfussy approach to perfumery.
Alongside the Eaux de Parfum, the collection includes bath and body oils, hand and body washes, lotions, hand creams and perfume candles, all scented with the house fragrances. Every product is vegan, cruelty free and free from parabens, sulphates and silicones.