IN THE LAND OF ORANGE BLOSSOM

This fragrance house will transport you to the hills of Provence. Pour yourself a glass of Whispering Angel and 'Nous Allons'!

With a family legacy that has been crafting olfactive narratives for over 100 years with their local produce such as the iconic Bitter Orange and Centifolia trees that grow in La Colle sur Loup, each scent is a story waiting to be told.

This is Au Pays de Le Fleur D'Oranger, meaning 'In the Land of Orange Blossom'



Created by Virginie Roux, a perfumer who's heart is rooted in the traditions of French High Perfumery. Each of her beautiful scents is centered around, you guessed it; Orange Blossom.

But it's not just about the flowers - it's about the passion that drives this family forward. For Virginie, perfume-making is a tradition that has been passed down through generations, starting with their grandfather who was the Flower Commissioner to the perfume factories in Grasse. 

With each fragrance, they pay homage to their heritage while embracing the future with modern, sophisticated scents and beautifully capture the essence of the South of France.

Step into the world of A.P.F.O with Virginie's calling-card, 'Neroli Blanc'.

Like a flowery orange grove, this scent is sweet and intoxicating scent. Picture yourself on a romantic walk in a garden, skin kissed by the sun.