ONE FOR THE HISTORY BOOKS
This is a perfume story that always makes me smile.
Did you know that Grossmith, purveyors of hugely popular scents like 'Golden Chypre' and 'Amelia' is still run by the family, even though it was founded in 1835?
Famous for making perfume and beauty products for royalty all over the world and after the war (during which their factory was destroyed) the Grossmith of the 19th and 20th Century launched classics like 'Sky High' and 'White Fire' (both now discontinued) and were the height of fragrance-fashion.
But by the second half of the 20th century they started to slow down until they pretty much stopped trading.
That was until 2009 when the Brooke family, whilst doing some family history research, discovered that they were direct descendants of John Grossmith, the founder of the Grossmith company.
Through painstaking research they discovered original formulae, some truly amazing stories, historical packaging and in 2009 they re-launched the brand to its former glory.
They relaunched 3 of their classic fragrances, reimagined two that were created for royalty ('Betrothal' and 'Diamond Jubilee Bouquet') and also launched 4 new contemporary classics to critical acclaim.
The Grossmith of the 21st Century one of the best luxury fragrance houses in the world, well known for it's quality, attention to detail and most importantly, excellent fragrances.