Under Paul Parquet's mentorship, renowned perfumer Robert Bienaimé crafted innovative scents like Quelques Fleurs for Houbigant.

His own house, The house of Bienaimé was launched in 1935 but lay dormant following his death until 2021 when it was revived by Cécilia Mergui.

The revival of Bienaimé transcends product relaunch; it's a journey through time, reconnecting with an era of enduring beauty. Mergui's vision infuses modernity into the brand while honoring Bienaimé's legacy, offering reusable, recyclable packaging.

This revival isn't just about products; it's about evoking emotions and memories by creating a dreamy, poetic universe that celebrates eternal beauty.